Online Black Friday Shoppers Increase Nearly 45 Percent Amid Covid 19 Pandemic
The survey collected information from 6,615 adults and found that an estimated 186.4 million shoppers bought holiday gifts, food or decorations during the five-day shopping period. The coronavirus pandemic paved the way for record breaking online-only sales, with a total of 95.7 million shoppers making purchases online. During Small Business Saturday, online shoppers rose 17 percent, for a total of 68 million. On Thanksgiving Day, the number of in-person shoppers dropped by 55 percent compared to last year, while those on Black Friday dropped by 37 percent, the survey found....